Jooha Yu

Customer Success & Marketing Lead — EnglishDream

• —Managed the end-to-end student journey from consultation to enrollment and ongoing support.
• —Advised 500+ prospective students and achieved a 77.8% enrollment conversion rate.
• —Built lead-generation campaigns across Instagram, YouTube, blogs and digital channels.
• —Coordinated communication between Korean students, Filipino teachers and internal planners.
• —Created multilingual marketing content and engagement strategies for brand awareness and retention.

UX Research & Marketing Assistant — Schauplatz, Co. LTD

• —Conducted user research and usability testing to identify needs and improve UX.
• —Collaborated with developers and designers to optimize platform functionality.
• —Analyzed customer feedback and translated insights into product and marketing improvements.
• —Supported content creation, customer communication and digital marketing initiatives.

Programming Instructor & Student Success Assistant — Elice Coding

• —Taught programming, algorithms and data structures to 13+ students through hands-on lessons.
• —Provided one-on-one mentoring and academic support to improve engagement and outcomes.
• —Supported student recruitment and marketing campaigns reaching 1,300+ prospective learners.
• —Helped acquire 487 new users within three days and contributed to 2,000+ platform downloads.

Bachelor of Child Psychology & Education — Sungkyunkwan University, Seoul

Focus on education, psychology, communication, research and learning support.

Exchange Semester — University of Bern, Switzerland

Created travel and lifestyle content for social media; supported marketing for educational programs; strengthened cross-cultural communication and project coordination.